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Limited Channel Management Capabilities
PMSs
often cannot handle the necessary channel management that hotels / chains
need, and offer only a limited number of rates to the Web booking engine – or
– offer them with specific names and descriptions.
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Comprehensive Channel Management &
Distribution
Management: SynXis provides complete channel
management, including dynamic packaging and connectivity to multiple
distribution channels, as well as content syndication. Additionally, SynXis provides ability to
control exactly which rates and room types are available on the Web, along
with custom content by language for room type, rate plans and policies.
Distribution: In addition to the RedX Booking Engine, SynXis
also provides distribution through Channel Connect, GDS, IDS, and Voice, as
well as through direct connects such as Expedia.com, Travelocity.com,
Booking.com, Groople, Hotel.com, HotelReservations.travel, and Londontown.com.
Benefits
of connecting directly include:
1.
Reduction
or elimination of data processing costs, bypassing GDS and switching
companies;
2.
Ability
to cache more times since hotel / chain is not constrained by capacity of
various switches;
3.
Faster
response times help to build cache quicker;
4.
Easy
to upgrade non-traditional content like promotions, Add-ons, or X-factors;
5.
No
development effort necessary on hotel / chain’s side since connectivity is
already established to Synxis. Only operational /
setup work is required;
6.
Enhanced merchandizing capabilities, such as if the
last room is available, hotel / chain can market it differently to maximize
revenue; and
7.
Use
of OTA standards which supports less complex messaging for child and extra
person pricing compared to GDS which is free text.
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