GDS Code LE | www.luxehotels.com                                                                                                                                                           SEPTEMBER 2007

Dear Luxe Members:

Luxe Worldwide Hotels has been selected by American Express as their newest Preferred Hotel Partner!

We are in the midst of finalizing the agreement and it will be effective January 1, 2008. This new preferred partnership consortia program will bring many incredible opportunities to our member hotels including corporate client access, premium exposure at the point of sale, and brand awareness. We will be providing more information in the coming weeks concerning pricing and sign-up procedures for this exclusive consortia – stay tuned!

I hope you enjoyed a relaxing summer and are now ready for a busy Fall and Winter season! Predictions call for a continued steady growth in hospitality and we, at Luxe, look forward to it!

Overall average rates have steadily risen during the past twelve months, and revenues have seen some outstanding increases! As we recently stated on our members-only website, Passport to Luxe, room nights increased system-wide a record-breaking 43% from July 2006 through July 2007. While some hotels focused on occupancy and others on average rate increases, the overall revenue results were never better! These are all good indications that our innovative, highly visible, and service-oriented Luxe member hotels will do very well in the coming months.

In July, Hotel Business magazine featured Luxe and its successes on behalf of its member hotels. Please take a moment to read through the article, “Luxe Hotels’ Members Record 25% Revenue Growth”.

As you read the following newsletter items, keep in mind that Luxe offers many outstanding benefits and programs. Please take advantage of them. Check the Passport website often for updates, sign up for Consortium programs, and join us on our sales missions and trade shows!

Best wishes,
Efrem Harkham
President and CEO
Luxe Hotels

Time flies and we are already in the midst of Consortia Bidding Season! The Luxe Consortia Team is thrilled to announce that over 55 hotels signed up to participate in an average of 6 – 7 consortia each – this means Luxe Hotels will be loading over 336 rate programs for the 2008 Consortia season! Eve LeGrand, Vice President said “Thanks to the hard work and dedication of our Member Hotels and the Luxe Consortia Team during this arduous task, we are sure to have extremely successful 2008 consortia.”

Mission Inn Hotel & Spa, Riverside, California

We are delighted to extend a warm welcome to the following new Luxe members:

AGH Tactica, Valencia, Spain
Amalia Athens, Greece
Amalia Delphi, Greece
Amalia Kalambaka, Greece
Amalia Nauplia, Greece
Amalia Olympia, Greece
Bulfinch Hotel, Boston, Massachusetts
Elan Hotel, Los Angeles, California
Hotel Giulio Cesare, Rome, Italy
Hotel Guillermo Tell, Barcelona, Spain
Hotel Hacienda Posada de Vallina, Còrdoba, Spain
Hotel Hacienda Puerta del Sol, Costa del Sol, Spain
Hotel Moliceiro, Aveiro, Portugal
Hotel Monterey Amalie, Kobe, Japan
Hotel Monterey Kobe, Kobe, Japan
Hotel Partner Condes de Haro, Logroño, Spain
Hotel Partner Romareda, Zaragoza, Spain
Lords Hotel, Dubai, UAE
Mission Inn Hotel & Spa, Riverside, California
Palacio Casa de Carmona, Carmona, Spain
Pool, Port Douglas, Australia
The Albany, Melbourne, Australia
The Clarendon, Phoenix, Arizona
Quinta de Santo Antonio, Elvas, Portugal

Villa San Marco, Tuscany, Italy

Congratulations to the Albergo Cesari in Rome for its recent renovations and restoration of its 18th century façade, and on the opening of its Roof Garden with its amazing view of ancient Rome.

Villa San Marco was recently visited by celebrity guests who participated in the Teatro del Silenzio concert featuring Andrea Bocelli and a 32-piece orchestra. Guests included producer David Foster, winner of 14 Grammy Awards, Caterina Caselli, President of Sugar and Managing Director of SugarMusic and David Horn, President of PBS Television. Other important guests and TV crews stayed at nearby Grand Hotel San Marco.

One of Europe’s foremost names in spa and beauty treatments, Centro Messegue, is now affiliated with Grand Hotel San Marco and at the end of September will be at another Luxe property, Hotel Portofino Kulm.

The Hotel Astoria in Barcelona will feature a permanent art collection from distringuished catalan artist Ricard Opisso (1880-1966).

Pow Wow - Anaheim
Harumi Yoshiike, Vice President of Development, and Lucia Sirotich-Lebon, Director of Sales for Luxe Worldwide Hotels were joined by Alex Darmody, Director of Sales at the King George and Inn at Union Square Hotels, and Sharon McKernan, Senior Sales Manager from the Bristol Hotel at this year’s Pow Wow held in Anaheim in April. Almost 5,000 travel industry delegates from 70 countries held an estimated 46,000 business appointments at the conference. The Luxe team fielded formal appointments set at 20-minute intervals during the three-day conference with tour operators and companies interested in contracts and allotments with the various Luxe properties.

ACTE Annual Conference - Miami
Noam Gafni from the LUXE New York office represented the LUXE group at the ACTE annual conference in Miami. The Association of Corporate Travel Executives is an association of executive-level global business travel leaders in 50 countries. Following the conference, LUXE conducted a sales mission in Miami area that included top travel agencies such as Harris Travel, Traveleaders, Pro-travel, Variety Travel, Palm Travel, Forest Travel, Star Travel, Sixth Star Travel and Landmark Travel.

Springtime in the Park – Washington DC
Springtime in the Park is an industry expo for meeting planners and association executives. The Seneca Hotel in Chicago and Monticello Hotel in DC joined the LUXE team at the show. Prior to the show, Roselyn Cosentino, LUXE Chief Marketing Officer marched the sales mission to DC. The appointments included Frosch Travel, Executive Travel, Premiere Travel, Lawyers Travel and distinguished Embassies in town. The hotel members that attended the trip were: Mission Inn in Riverside, Flemings Mayfair in London, Palms Place in Las Vegas, Hersha Hospitality, Monticello in Washington DC, and Wales in NY.

Incentive Travel Exchange – Las Vegas
This is the second year that Luxe has participated in the Incentive Travel Exchange in Las Vegas. This event is unique in that it offers private meetings, and networking with pre-matched buyers and sellers of incentive travel.

NBTA
Roselyn Cosentino and Noam Gafni led the LUXE group to the 2007 NBTA International Convention & Exposition. The National Business Travel Association was the largest and most successful with more than 6,200 attendees, including 1,400 travel managers and nearly 100 reporters. The LUXE group included Flemings Mayfair in London, Hotel Griffon in San Francisco, Inn at Union Square in San Francisco, The Timbers in Denver, Mission Inn in Riverside, Penn’s View in Philadelphia and Transamérica in São Paulo.

ABA (American Bar Association) – San Francisco
Roselyn and Candace Taylor from Canyon Ranch, Mary Ahlstrom from the Inn at Rancho Santa Fe, Suzanne Brown from Hotel Santa Fe, Nicole Newman from Mission Inn, Todd Brown from the Luxe Hotel Sunset Boulevard and Austin Phillips from the Hotel Griffon participated in the ABA Forum and Tradeshow in San Francisco, a show that targeted those in the legal profession.

Addison Tradeshow
Lucia Sirotich-Lebon represented Luxe at the Vancouver Addison show, open only to the travel trade and the travel agent community. The show provided the opportunity to meet face to face with Vancouver’s top leisure and corporate travel agents.

Luxe also had a presence in HSMAI’s Affordable Meetings in Chicago, Affordable Meetings West in San Jose, the MPI-WEC Tradeshow and Conference in Montreal, and the Arabian Travel Market in Dubai. Luxe Hotels, Elite Traveler and the Palms sponsored the second annual Pre-Party in Las Vegas at the Palms’ Sky Villa at the Fantasy Tower for Virtuoso agents in August.

The following hotels participated with Roselyn in the April Dallas Sales Mission: Penn’s View; Hotel Griffon; Hotel Santa Fe; the Flemings Mayfair; the Grand House; The Seneca; Palms Place, and the Luxe Hotel Sunset Boulevard. Important Virtuoso agencies Strong Travel, Rudi Steele Travel, Sanders Travel, Precision Travel, as well as corporate accounts such as Fossil and Blockbusters, were visited by the Luxe group.

Chicago was the site of the next sales mission. Suzanne Brown, from Hotel Santa Fe and The Hacienda at Hotel Santa Fe, Austin Phillips from the Hotel Griffon, Catherine Hammond from the Flemings Mayfair, Lynn Chan from the Buckingham, Nicole Beykirch from The Herrington Inn, Michael Foster from The Seneca Hotel and Suites, Felipe Romero Serrano from the Grand House and Dora Guillen from Hotel la Jolla accompanied Roselyn to the windy city. Carlson Wagonlit, Travel 100 Group, Rex Travel, Pro Travel, Diners Fugasy, Paul Klein Travel, Beal Travel and Computershare, Northern Trust, and the American Bar Association were among those visited.

The Philadelphia trip included important travel agencies such Day Zimmerman, Premier Travel, Sigmund Travel, Manning Travel, Rodgers Travel, Monarch Travel, United Nations Travel, Amex, Omega Travel, Cruisin Mainline. The corporate accounts at this trip were Crown Holdings; Pepper Hamilton, Ballard Spahr, and Arkema Inc., LUXE hotel members that participated were Penn’s View in Philadelphia, Monticello in Washington DC, Flemings Mayfair in London and Canyon Ranch.

Mr. Efrem Harkham, Owner, President and CEO of Luxe Worldwide Hotels along with Roselyn Cosentino, Chief Marketing Officer and Noam Gafni, Director of Business Development and Sales marched the second 2007 NYC sales trip. The travel agencies that were included at this visit were: Upward Bound, Rich Worldwide, Ovation Travel, Journey Corp, Valerie Wilson, Tzell Travel and Linden Travel. The corporate accounts that the LUXE group visited in NY were: IPG, Time Warner, New York Life, Sloan Kettering, AIG, Bank of New York, Conde Nast, Coach USA and HSBC. LUXE hotel members that participated were Penn's View in Philadelphia, Hotel Wales in NY, Hotel Santa Fe in Santa Fe, Grand House in Colombia, Luxe Sunset in Los Angeles, Seneca in Chicago, Palms Place in Las Vegas and Hotel Griffon in San Francisco.

The North Carolina sales trip included major travel agencies and few corporations. The travel agencies that were on the agenda included Brevard Travel, Fifth Ave Travel, Bee Line Travel, Progress Energy, Travel Experts, Mann Travel, Travel Management Partners, Aladdin Travel, Valerie Wilson and Navigant/Carlson Wagonlit in multiple locations. The corporations visited on this trip were Market America and Progress Energy. Canyon Ranch joined LUXE on this sales mission.

The spring and summer months were also filled with a number of successful sales missions on the West Coast. Hotel LaJolla and Canyon Ranch joined Lucia in Orange County, and Lucia was accompanied in San Diego by Dora Guillen from Hotel La Jolla, Nicole Newman from the Mission Inn and Wendy Krueger from the Luxe Hotel Rodeo Drive. Important leisure and corporate travel agencies such as Worldview Travel, World Travel Bureau, Corniche, Boulevards of Travel, Altour, Balboa Travel, Protravel, Sony, and Kahala Travel were visited.

The cities of Phoenix and Scottsdale were next to be visited. Morongo Casino Resort and Spa, Sedona Rouge Hotel & Spa, Hotel Griffon, The Timbers, and Francisco Grande Hotel & Golf Resort participated in this sales mission with Lucia. Helms Briscoe, Hospitality Performance Network, Carlson Wagonlit Travel, Camelback Odyssey Travel and Hager’s Journeys were some of the companies to be called on by the Luxe group.

San Francisco/San Jose was the last stop on the West Coast summer sales missions schedule. Lucia along with representatives from the Morongo Casino Resort and Spa, Sedona Rouge Hotel & Spa, the Mission Inn, Luxe Hotel Sunset Boulevard, the Elan Hotel, the Hotel Monticello, and the Bristol Hotel visited corporate accounts such as Bechtel Corporation, Fujitsu America, CIRM (California Institute Regenerative Medicine), and travel agencies such as Casto Travel, Siemer & Hand Travel, Peak Travel, Travel Leaders, Uniglobe Travel, and Ovation Travel.

The balance of 2007 will be filled with many more opportunities to promote Luxe Worldwide Hotels at trade shows, such as the Addison Trade Show in Montreal and Toronto, Affordable Meetings National in Washington DC, The Motivation Show in Chicago, World Travel Market in London, the Luxury Travel Expo in Las Vegas, and ILTM in Cannes; as well as on sales missions in Dallas, New York, San Diego, Los Angeles, Atlanta, and Detroit.

Below is a summary of all trade shows, industry events and sales missions where Luxe had a presence on behalf of all Luxe members:

ABA -SFO
ACTE Miami May
Addison Tradeshow
Affordable Meetings West
Arabian Travel Market Dubai May
Chicago Sales Calls
Dallas Sales Mission
HSMAI April
Incentive Travel Exchange June Las Vegas
MPI WEC Tradeshow & Conference
NBTA-July
North Carolina Sales Calls-June
NYC Sales Mission-June
Orange County Sales Mission
Phoenix Sales Mission August
Philadelphia Sales Mission
Pow Wow-Anaheim April
San Diego Sales Mission
SFO/SJC Sales Mission
Springtime in the Park DC
Virtuoso Pre-party

NBTA - National Business Travel Association
- Boston 2007 From right to left: Alex
Darmody Senior Sales Manager Inn at Union
Square in San Francisco, Carlo Sena General
Manger Penn’s View Hotel in Philadelphia,
Russell Lear Senior Sales Manager Flemings
Mayfair in London, Austin Phillips Director of
Sales Griffon Hotel in San Francisco,
Roselyn Cosentino Chief Marketing Officer
Luxe Worldwide Hotels, Chris Henny
Director of Sales and Marketing Mission Inn
and Spa in Riverside, CA, Bridget Simons
Director of Sales and Marketing The Timbers
in Denver , Vania Aibara Director of Sales
Transamerica Hotel Sao Paulo, Brazil, Noam
Gafni Director of Business Development and
Sales Luxe Worldwide Hotels.

You won't want to miss the fun of Luxe
sales calls after this! Here's Austin Phillips,
the Director of Sales for the Hotel Griffon up
to bat for Luxe!

©2007 Luxe Worldwide Hotels | 11461 Sunset Boulevard | Los Angeles | CA | 90049 | Toll Free: 1-866-LUXE-411 - GDS Code: LE