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Office of the President
November 2005

In this issue

MATCH YOUR CONSORTIA RATES!

NEW MEMBERS

PASSPORT TO LUXE – A Resource for Luxe Member Information and Benefits

TRADE SHOWS & SALES MISSIONS UPDATE

CONGRATULATIONS ARE IN ORDER

WPS – THE PERFECT TRAVEL AGENT COMMISSION PARTNER!

LUXE BOASTS ROOM REVENUE SUCCESSES!


 

Dear Luxe Member:

It’s hard to believe we are only weeks away from the Holiday season, and the end of a very successful year! We anticipate increased revenues in the coming year, based on lodging industry statistics recently released. All the signs are there for a steady increase in ADR, as well as occupancy levels.

You recently received the 2006 calendar for trade shows and sales missions. Please mark your calendars to join the Luxe team for these valuable sales opportunities.

When you browse through this issue of the President’s Letter, you will see that we have been busy developing new opportunities for our Luxe members. From the newly created electronic version of our Member Directory, to the Member’s Only Luxe Passport, an on-line resource guide to all Luxe member benefits and services scheduled to be launched in early January, we continue to create the tools to help you maximize your Luxe experience.

My very best wishes to all for a Happy, Healthy and Prosperous Holiday Season and New Year.

Efrem Harkham
President and CEO
Luxe Worldwide Hotels


  • MATCH YOUR CONSORTIA RATES!
  • We would like to take this opportunity to stress the importance and ask our member hotels to guarantee travel agents that your consortia rates will always match the hotel's best available rate in order to be more competitive with the transparent rates offered by travel web sites.

    Your static Consortia rates are established 16 to 18 months in advance and are no longer acceptable in today's dynamic economy. The concept of Consortia rates now strikes many as unrealistic in today's internet pricing environment. Pricing in the business today is so dynamic that it needs to be an ongoing process. Negotiated rates should remain the MOST effective.

    The best available rate is the market-appropriate rate for that day. If a discount rate is involved, the system will compute it automatically. We will set up the ability to "link" the consortia rates to the lowest available rate so you will only need to manage the lowest rate - the consortia rate will automatically change with it!

    We kindly ask your cooperation in this matter with the anticipation of the positive results it may bring. Please email your acceptance of the program to MARK ABRAHAM at mark@luxehotels.com.

  • NEW MEMBERS
  • A warm welcome to our newest Luxe members. They are:

  • The Spencer Hotel, Wilmington, DE
  • Hotel Baronette, Novi/Detroit, MI
  • Seascape Resort Monterey Bay, Monterey Bay, CA
  • Mandarin Carton Hotel, Mexico City, Mexico
  • Hotel Royal Plaza, Lake Buena Vista/Orlando, FL

  • PASSPORT TO LUXE – A Resource for Luxe Member Information and Benefits
  • The Luxe Passport will be unveiled in January 2006, as a website resource for members. The site will include pertinent information in the areas of Sales, Marketing, E-business Strategies, Reservations Services, etc. Calendar and deadline information, valuable details about member benefits, and updates about new Luxe services will be found in this one- stop resource. We look forward to bringing this new Members Only website to you.

  • TRADE SHOWS & SALES MISSIONS UPDATE
  • July 2005 – HelmsBriscoe Partner Fair - Las Vegas, NV

    HelmsBriscoe held their Annual Business Conference & Partner Fair at the Paris Casino Resort in Las Vegas, Nevada on July 27-29, 2005. John Gomes, National Sales Manager for Luxe Worldwide Hotels, was in attendance. HelmsBriscoe has grown to over 600 associates worldwide who handle and book a substantial volume of group business, and Luxe is continuing to strengthen the relationship with these valuable allies.

    August – NBTA - San Diego

    Roselyn Cosentino, Vice President of Sales and Marketing and Eve LeGrand, Vice President of Operations for Luxe Worldwide Hotels, attended the National Business Travel Association (NBTA) in San Diego on August 14-17, accompanied by Jeri Smith, The Inn at Rancho Santa Fe; Christiaan Aldoy and Gabrielle Feldman, Dylan Hotel; Ed Conway, Sedona Rouge Hotel and Spa; Pamela Shoemaker, Lake San Marcos Resort; Feli Galo, Hotel Griffon; Valerie Mortimer, The Stoneleigh Hotel; Michelle Rubin, Luxe Hotel Sunset Boulevard; Thanasis Economou, Astir Palace Vouliagmeni Athens; Jocelyn Pajarito, Hotel La Jolla at the Shores; Suzanne Brown, The Hacienda at Hotel Santa Fe; Lynn Chan, Buckingham Hotel; Jeff Stegman and Nicole Allegra, The Loft Hotel Tribeca; and last but certainly not least, Leonard Williams, Hotel Baronette.

    At NBTA, Luxe members had an opportunity to mix and mingle with the movers and shakers of the corporate world such as Larry Brody of CBSFran Mc Clarnon of IPG, Colleen Forrest of Weiden & Kennedy, and Robert Hyer of the US Secret Service.

    At the conclusion of NBTA, Roselyn and Eve were joined by Anja Eller, Luxe’s Director of Membership Services, and they participated in the RFP Express 2005 Client Forum, with top corporate travel planners such as Curt Mattos, Charles Schwab; Karen Jacobs, Texas Instruments; Vivian Wu, ExxonMobil; Erin Barth, JP Morgan Chase; Ray Torres, Sony Pictures; Annie Meyer of Wells Fargo, and many more. Luxe was a sponsor of this event and raffled off complimentary stays at our participating hotels!

    September 2005 – Affordable Meetings National Tradeshow--Washington, D.C.

    The Hospitality Sales and Marketing Association International (HSMAI) Affordable Meetings National Tradeshow took place on September 7-8, 2005 at the Washington Convention Center. John Gomes was accompanied by Todd Brown of Luxe Hotel Sunset Boulevard, and Anissa Burnett of the Dylan Hotel, New York. The tradeshow was very well attended and many new business contacts were developed.

    September 2005 – Luxury Travel Expo--New York

    The Luxury Travel Expo was held in New York City September 15-17, 2005 at the Javits Convention Center. Roselyn Cosentino and Noam Gafni, Luxe’s New York Director of Business Development and Sales, represented Luxe Worldwide Hotels at the show. The entire Luxe collection was presented to travel professionals whose main focus is the high-end leisure market.

    September 2005--Alcatel Trade Fair-Dallas, TX

    On September 21, Lucia Sirotich-Lebon, Luxe Worldwide Associate Director of Sales, participated in Alcatel’s first Travel Fair. The Travel Fair was held in Dallas, Texas, and was attended by over 500 Alcatel employees. She used this opportunity to promote Luxe Worldwide Hotels and combined this visit with sales calls to top Dallas agents and corporations, such as Carlson Wagonlit, Jim’s Travel, Occidental Chemical Corp., and others.

    September 2005 – ITME Motivation Show--Chicago, IL

    The annual ITME Motivation Show once again was held at McCormick Place Convention Center in Chicago, Illinois, on September 27-29, 2005. Roselyn Cosentino and John Gomes, were joined by Luxe hotel members: Morongo Casino Resort & Spa, Hotel Griffon, Hotel Baronette, and Sedona Rouge. The tradeshow was highly successful with record attendance, and the Chicago sales appointments provided an excellent opportunity to interact with numerous high-level clients.

  • CONGRATULATIONS ARE IN ORDER
  • Marquesa was once again voted in the top 100 overall 2005 world’s best hotels in August 2005 Travel & Leisure!

    Canyon Ranch Lenox and Tucson were among the top 10 destination spas in the United States, also in the August 2005 Travel & Leisure magazine.

    “EST” Restaurant – the fine dining restaurant at the Establishment Hotel in Sydney, Australia, has just been awarded 3 hats by the Sydney Morning Herald Good Food Guide Awards 2005, plus the highest accolade of all: Restaurant of the Year! EST has become the most sought after dining experience in Sydney for locals and overseas celebrities with Nicole Kidman, Elizabeth Hurley, Kate Blanchett and Ron Moss all having dined there recently.

    Astir Palace Vouliagmeni Hotel & Resort on the Athenian Riviera, Greece, has been awarded with the International and Prestigious Star Diamond Award by the American Academy of Hospitality Sciences. This award is given on the basis of gastronomy, hospitality, attitude, quality and above all service. The Star Diamond award was also presented to the resort’s signature gourmet restaurant Club House, for its exceptional menu and culinary experience offered to guests, high level of service and atmosphere.

  • WPS – THE PERFECT TRAVEL AGENT COMMISSION PARTNER!
  • STOP WASTING TIME AND PAY YOUR TRAVEL AGENTS ONLINE FOR ABOUT THE SAME COST AS A POSTAGE STAMP!

    WPS (Worldwide Payment Systems) provides our LUXE member hotels with the unique ability to build a stronger relationship between you and your most important client, Travel Agents!

    At no cost to you, LUXE will send WPS all of your monthly departure booking data generated through our system. WPS will load this information for your access online to reconcile your travel agency commission and send the payments online! The cost for this service is $.50 per transaction for all travel agencies located in United States and 1 EUR per transaction OR 3 EUR per IATA number for all other countries (if you receive a great many reservations from one travel agency, it is more economical to chose 3 EUR per IATA).

    With the increase of commissionable hotel bookings over the last several years and continued growth anticipated from this market, we are confident that WPS provides the most efficient and robust tool to process crucial information and payments with our travel agency partners. We ask that you take the time to educate your hotel team on the significance of this important discipline. The implementation of this monthly procedure will positively reinforce our message that Luxe Worldwide Hotels’ members are efficient commission payers and may be relied upon by our respected travel agency partners.

    Sign up with WPS today by contacting Maria directly at mjose@wpsnetwork.com.

  • LUXE BOASTS ROOM REVENUE SUCCESSES!
  • Recent figures show outstanding revenue success stories. The amazing increases from 2004 to 2005 revenues to date are, in many cases, record setting. Our Luxe team is especially proud of the top five successes: Furama Guangzhou, China – 220%; Kitano Arms, Japan – 195%; Lake San Marcos Resort, California – 143%; and Sunset Beach Resort, Jamaica – 115%. Others rounding out the top 10 with over an 80% revenue increase are the Adelphi Hotel (Melbourne), Furama City Centre (Singapore), Kimberley Hotel (Hong Kong), Angel Hotel (United Kingdom), and Hotel Wales (New York). Another 20 Luxe member hotels experienced rising revenues of at least 20% or more. Congratulations to all!

    :: 310-691-7505