2004 culminated with our participation in the LUXURY TRAVEL EXPO in Las Vegas, Nevada, on December 7-9. Roselyn, representing all Luxe properties, was joined this year by representatives from many Luxe hotel members, including Canyon Ranch, Hotel La Jolla, Dylan Hotel, Lenox Suites, Austria Haus, Francisco Grande Hotel and Golf Resort, the Stoneleigh, and Lake San Marcos Resort. The Luxury Travel Expo, now in it's sixth year, provides suppliers a venue to network with the leaders in the luxury travel market.

The first months of the New Year were filled with many sales activities here in the States and around the world. In January Luxe escorted Bryan Gabriel, General Manager of the Establishment Hotel in Sydney, to many of the top travel agencies in Los Angeles. In conjunction with his visit, Bryan hosted a cocktail reception at the Luxe on Rodeo Drive. Accompanying Bryan on the Los Angeles tour was Fiona Rose, Luxe VP Business Development Australia & New Zealand. Luxe also welcomed representatives from Canyon Ranch who visited Los Angeles for sales calls in January.

Luxe participated along with the Dylan Hotel (NY) in FITUR, Spain's annual forum for the tourism and travel sector, and BIT in Milan Italy.

Members of the Luxe team participated in Meeting Professionals International's (MPI) 2005 PROFESSIONAL EDUCATION FORUM - North America, held in San Diego and used this opportunity to promote all Luxe member hotels.

A very successful sales mission to New York with an extension to Washington DC took place in February with calls to the most important travel & corporate agencies in New York. Accompanying Roselyn on these visits were the Hotel La Jolla, Stoneleigh Hotel, Hotel Monticello, Wales Hotel, Dylan Hotel, Buckingham Hotel and for the first time, Rafaelhoteles of Spain, one of Luxe's newest members.

Mr. Gonzalo Ocejo, Director of International Sales for the Rafaelhoteles writes, "I only have two words for everything you did for me this past week in New York: THANK YOU. I have you to thank for introducing me to all the key people in the main accounts which will hopefully bring lots of business to my hotels I also have you to thank for the wonderful way you treated me while being in a foreign country. I look forward to seeing you and the rest of the Luxe team in Spain very soon."

The upcoming months will be filled with many opportunities to promote your property at trade shows such as the Addison Travel Tradeshows, ITME & The Motivation Show, Luxury Travel Expo, World Travel Market, and sales missions to Chicago, Phoenix, Dallas, and New York, targeting the most important and profitable sectors of the marketplace globally. Click here for a complete list of upcoming events. Maximize your hotel's sales potential and your revenue growth by participating with Luxe in these outstanding travel forums.

Special Note: If you have attended or been represented at a local, regional, national or international trade show that was particularly successful and you think might be of interest to Luxe or any of our members, please be sure to let us know.

Luxe welcomes three new regional sales representatives and announces the opening of a new sales office in Mexico.

Cecilia Tee, a seasoned veteran of the hospitality industry with over 15 years of industry experience and a network of important contacts throughout the Asia Pacific region will head the Luxe regional office in Hong Kong with a satellite office in Singapore.

Jennifer Jean will join Jean Jacques Gouy in the Paris office to provide enhanced sales representation in that region.

In Tokyo, Luxe is pleased to introduce Yoshimi Kusanagi, who will be providing sales and marketing support by bringing a new focus to all Luxe members in Japan.

Dennis Johnson, a veteran manager with Luxe since its inception, has opened a new Luxe office in Mexico City, Mexico. His knowledge of Mexico's hospitality industry will spotlight Luxe in Mexico and enhance development of the Luxe Mexico portfolio.

Our Luxe team continues to develop innovative ways to globally promote all Luxe members. These new offices will bring more opportunity and greater visibility to the Luxe Worldwide Hotels brand.

A warm welcome to the newest Luxe family members. They are:

Luxe is now offering all Luxe members an opportunity to utilize an email list of 50,000 travel professionals worldwide. The list can either be used in total, or in geographic regions. Watch your emails for detailed information on availability and how you can take advantage of this excellent marketing tool.